Audience

Personal Moviegoing Histories in Philadelphia: Cinema Academics & Non-Academics, Philadelphia Natives & Non-Natives

by Sophie Huang and Zaccariah Wright, Fall 2021 CIMS Professor & Philadelphia Long-Term Resident As a cinema academic and former film programmer who has lived in Philadelphia for over 10 years, Professor Will Schmenner has a connection to moviegoing in this city that most people will never have. Before he became a professor at Penn, … Read morePersonal Moviegoing Histories in Philadelphia: Cinema Academics & Non-Academics, Philadelphia Natives & Non-Natives

The Big Bad Boyd and the Neighborhood Around It

By Aubrey Luk and Michele Gross The Boyd Theatre retains its long-standing legacy as the last operating movie palace in downtown Philadelphia until its closing in 2002. In its heyday, the palace thrived off the spectacle of both the films shown as well as its extravagent layout. This area of downtown Philadelphia was a constant … Read moreThe Big Bad Boyd and the Neighborhood Around It

The Significance of Concessions to Movie Theater Audiences

Concessions play a crucial role in supporting a theater’s financial performance. In fact, studies show that anywhere from 40-85% of movie theater profits can be attributed to concessions alone! Unlike movie ticket sales where a large portion of ticket revenue (roughly 50%) is distributed to the filmmaker, theaters are able to keep above 80% of … Read moreThe Significance of Concessions to Movie Theater Audiences

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