A Collective Research Project by Penn Undergraduates
Movie-going in Germantown, Philly from 60s to 80s. Intro: Germantown, one of the most historic neighborhoods in the Great Philadelphia area, locates in the Northwestern area of Philadelphia. At its earliest days, it once was the permanent German settlement. In our project, we focused on this particular area, in combination with the surrounding Northwestern suburban … Read moreMovie-going in Northwest Philadelphia
by Sophie Huang and Zaccariah Wright, Fall 2021 CIMS Professor & Philadelphia Long-Term Resident As a cinema academic and former film programmer who has lived in Philadelphia for over 10 years, Professor Will Schmenner has a connection to moviegoing in this city that most people will never have. Before he became a professor at Penn, … Read morePersonal Moviegoing Histories in Philadelphia: Cinema Academics & Non-Academics, Philadelphia Natives & Non-Natives
Concessions play a crucial role in supporting a theater’s financial performance. In fact, studies show that anywhere from 40-85% of movie theater profits can be attributed to concessions alone! Unlike movie ticket sales where a large portion of ticket revenue (roughly 50%) is distributed to the filmmaker, theaters are able to keep above 80% of … Read moreThe Significance of Concessions to Movie Theater Audiences
