A Collective Research Project by Penn Undergraduates
By Ethan Kaufman & Max Mester Picture a fluorescent marquee over a typical Philly storefront, posters line the wall of the milquetoast building. It reads: Roxy Theater. It may not look like much from the outset, but the Roxy has a rich history that deserves to be told, lest it be lost to the bowels … Read moreWhat’s Playing at the Roxy?
Concessions play a crucial role in supporting a theater’s financial performance. In fact, studies show that anywhere from 40-85% of movie theater profits can be attributed to concessions alone! Unlike movie ticket sales where a large portion of ticket revenue (roughly 50%) is distributed to the filmmaker, theaters are able to keep above 80% of … Read moreThe Significance of Concessions to Movie Theater Audiences
